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PRIVACY POLICY

Last updated: October 2025

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This Privacy Policy describes how The Wild Cherry Content Co (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit our website www.wildcherrycontent.com, use our services, or communicate with us.

We are committed to protecting your privacy and handling your personal data in compliance with applicable data protection laws, including:

  • The UK Data Protection Act 2018 and UK GDPR

  • Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR)

  • Italian Legislative Decree No. 196/2003 (Codice in materia di protezione dei dati personali), as amended by Legislative Decree No. 101/2018

  • The ePrivacy Directive (2002/58/EC, as amended)

  • The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)

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1. Data Controller

The data controller responsible for your personal data is:

The Wild Cherry Content Co
Email: wildcherrycontent@gmail.com
Website: www.wildcherrycontent.com

If you are located in the European Union or Italy and wish to contact our representative for GDPR matters, please email the above address with the subject line “EU/Italy Data Request”.

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2. What Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identification and contact details: name, email address, phone number, postal address, company name.

  • Communications: messages, inquiries, or feedback you send us via email or contact forms.

  • Technical information: IP address, browser type, device type, operating system, and referring URLs.

  • Usage data: pages visited, time spent on site, links clicked, and other website activity.

  • Marketing and cookie data: information collected through cookies and similar technologies (see our Cookies Policy for details). We do not knowingly collect personal data from anyone under 16 years of age.

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3. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To provide and manage our services.

  • To respond to your inquiries and communication requests.

  • To improve and personalize our website and services.

  • To analyze website traffic and usage through analytics tools.

  • To send marketing or promotional materials (only with your consent).

  • To comply with legal obligations and protect our rights.

We will only use your personal data where we have a lawful basis under GDPR or other applicable laws, such as your consent, our legitimate interests, or a legal obligation.

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4. Legal Bases for Processing (UK, EU, and Italian Law)

We rely on the following legal bases for processing personal data:

Purpose                                                                                        Legal Basis

Providing our services and responding to inquiries               Performance of a contract or pre-contractual measures

Website analytics and functionality                                         Legitimate interest (to improve user experience)

Marketing communications                                                      Consent

Compliance with legal obligations                                            Legal obligation

Security and fraud prevention                                                  Legitimate interest

You may withdraw your consent at any time by contacting us or using the unsubscribe option in our communications.

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5. How We Store and Protect Your Data

We implement appropriate technical and organizational measures to protect your personal data against loss, misuse, unauthorized access, disclosure, alteration, or destruction.

Data is stored securely using reputable hosting and cloud service providers located within the UK, EU, or EEA. If data is transferred outside these areas, we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place.

6. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law.

Typical retention periods:

  • Contact form submissions: up to 12 months.

  • Client project data: up to 6 years after completion.

  • Marketing data: until consent is withdrawn.

  • Cookie data: as specified in our Cookies Policy.

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7. Sharing of Personal Data

We do not sell or rent your personal data.

We may share limited data with:

  • Service providers who help operate our website or business (e.g., hosting, analytics, email delivery).

  • Professional advisers such as accountants or legal consultants.

  • Authorities or regulators if required by law or legal process.

All third parties are required to maintain confidentiality and protect your data in accordance with GDPR standards.

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8. International Data Transfers

If we transfer personal data outside the UK, EU, or Italy, we will ensure that:

  • The recipient country has an adequate level of protection (recognized by the European Commission or UK authorities); or

  • Appropriate safeguards (such as Standard Contractual Clauses) are in place; or

  • You have explicitly consented to the transfer.

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9. Your Rights

Under the GDPR (UK and EU), Italian law, and CCPA, you have the right to:

  • Access your personal data.

  • Rectify inaccurate or incomplete data.

  • Erase your data (“right to be forgotten”).

  • Restrict or object to processing.

  • Withdraw consent at any time (where applicable).

  • Data portability (to receive data in a structured, commonly used format).

  • Lodge a complaint with a supervisory authority.

Supervisory authorities include:

For California residents, you may also request:

  • Access to categories of data collected.

  • Deletion of personal data.

  • Opt-out of sale or sharing of data.

To exercise your rights, please contact us at wildcherrycontent@gmail.com.

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10. Marketing Communications

We may send you marketing emails if you have given us your consent or if you are an existing customer. You can opt out at any time by clicking “unsubscribe” or contacting us directly.

We do not use automated decision-making or profiling that produces legal or significant effects on individuals.

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11. Cookies

We use cookies and similar technologies to operate our website and understand user behavior.
Please refer to our separate Cookies Policy for detailed information about how cookies are used, your consent options, and how to manage them.

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12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will always include the “Last updated” date above.

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13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

The Wild Cherry Content Co
Email: wildcherrycontent@gmail.com
Website: www.wildcherrycontent.com

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